Strategies for the Green Economy by Joel Makower. Yeehaa! Here's a hit from the back cover - “Strategies for the Green Economy joins big-picture perspective with ground-level practicalities in ways that will challenge and inspire even the most skeptical executive.”
--Lorraine Bolsinger, vice president of Ecomagination, General Electric
I read the first 60 pages last night and it's refreshingly easy to read after the heavy science of Biomimicry.
One thing that stuck out was the challenges that many businesses face becoming a green company that has minimal impact on the planet as there are no real standards of what good looks like. It's hard to be a leader when you don't know where your going, its about having the courage and belief to take risks and inspire other businesses to follow! I'm looking forward to the next chapter.
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